Whilst most organisations have some sort of Marketing often it is little more than a “wish list” formulated at the end of each year; which once written is filed and not looked at or measured throughout the year.
An effective Marketing Plan is one that is clearly thought out with clear and measurable objectives which help achieve the organisations long term goals.
This programmes shows how this can be achieved
What makes a good Marketing Plan
What is right for our organisation in “today’s” market
Does this plan meet with the long term goals of the organisation?
How to quantify and measure the objectives
The delegate will come away from the programme with a clear understanding of how to formulate a marketing plan for their own organisation which will have a strong chance of success, be measurable and have sustainable long term benefits for the organisation