Many people can write a good marketing plan, but this is only any good if it can be implemented effectively and its success measured. This programme will assist the delegate in not only understanding what a marketing plan is, but in what else is required to be auctioned/changed/ won over within the organisation to this plan the best chance of success.
What is a marketing Plan?
Who has the Marketing Plan have to be “sold to”?
What tools are available to you to give the marketing plan a better chance of success?
How can you measure how successfully the plan is being implemented?
The delegate will leave the programme, not only with clarity as to what a marketing plan is, but will have a good understanding of the “tool box” they have available to them in order to make the implementation of this plan successful. They will also have identified who else within their organisation they will need to involve in the successful implementation of this plan.