About Me

Jarmila Yu is a globally ranked Top100 CMO, a Chartered Marketer, and a Top50 Business Advisor.  She’s spent 25+ years building and growing businesses, heading up marketing in start-ups, challenger brands and some of the world’s largest brands. She knows the value of great marketing, what it takes to develop a successful marketing strategy and how to lead it to achieve peak performance. She’s driven to provide strategic marketing excellence, inspired marketing & marketing leadership to the pioneering entrepreneurs and innovative business leaders in SMEs that form the backbone of our economy and change our world for the better.

A multi award-winning businesswoman and proud mum, Jarmila enjoys supporting entrepreneurship and forging strong links between education and business. She supports both business and marketing communities sharing her insights and experience via a handful of business support organisations all dedicated to driving innovation, excellence, and growth in business. She’s a registered Mentor with both the CIM and the DMA and additionally Chairs the DMA’s Talent Council. In her home county of Surrey, she Chairs the Surrey Branch of the IoD, and the International Advisory Board at the School of Business and Management at Royal Holloway University of London. She has invested time training with The Association of Business Mentors, the Chartered Institute of Marketing, and the Institute of Directors to fulfil these extra-curricular roles.

A passionate believer in highlighting the essential role that effective marketing strategy has in any successful company, Jarmila loves coaching business leaders to take them from start-up to scale-up, guiding them through challenging times and to a path for growth. So much so, she founded YUnique Marketing Ltd, a strategic marketing consultancy, to focus on this in 2016. A small business owner herself (a champion for small business & marketing talent) she’s excited to support business leaders on growth.

Jarmila is often invited to share her insights on marketing, business transformation and the world of work at events and in the media. She’s also frequently been asked to judge awards too. To date  she’s racked up 100+ speaking engagements, been featured in the media 75+ times, and has 160+ testimonials. With over 15,700 followers across her social channels she’s a “Social” CMO!

Clients testify that by working with Jarmila they have not only gained an improved profile and increased sales pipeline, but also in some cases attracted dramatically higher levels of investment and in others successfully exited their business. In other words, they’ve achieved their significant strategic business goals.

She’s known for:

  • Marketing Strategy
  • Brand Optimisation
  • Integrated Marketing Campaigns
  • PR & Communications
  • Strategic Planning
  • Demand Generation
  • Launches & Events
  • Project & Budget Management
  • Team Building & Development


Areas of expertise

  • Developing strategies for business growth
  • Driving marketing strategy, planning and delivery
  • Building and developing high performing sustainable marketing teams
  • Selecting, managing, and reviewing marketing agency relationships
  • Getting sales & marketing functions aligned with business growth plans
  • Developing corporate, product & personal brands
  • Guiding special projects such as rebrand, product or channel program launch
  • Channel development and management
  • Preparing for market entry & territory expansion
  • Easing M&A integration
  • Supporting investor readiness & business sale / exit
  • Supporting SMEs to punch above their weight!


  • Country, European, Global
  • Managing Marketing + Sales
  • Marketing B2B + B2C
  • Working with Shoestring to $Multi Million Budgets
  • Collaborating with CEOs, CROs, CFOs
  • Pre-IPO Start-ups, SMEs + BlueChips
  • Brand Leaders + Challenger Brands
  • In the Channel + Supporting the Channel

Sector Specialities

  • IT Services
  • Technology
  • Professional Services / Consultancy
  • Startups
  • Growth


  • Science Fiction
  • Historical Dramas
  • Entertaining Friends
  • Walks with the dog and the family


Education, training, and memberships

  • BA Hons Joint Degree: French & Italian
  • Advanced Certificates in Marketing, Advertising, Sales Promotion & Direct Marketing
  • Diploma in Marketing, Advertising & PR
  • Certificate in Marketing
  • Various skills development courses and programmes in Marketing, Business Leadership, Mentoring and Sustainability

Professional Accreditations

  • Awarded Freeman Status Freedom of the City of London
  • Awarded Liveryman Status of the Worshipful Company of Marketors
  • Awarded Freeman Status of the Worshipful Company of Marketors
  • Awarded TOP100 CMO Status as Global Ranking of Most Influential CMOs
  • Awarded Fellow of the Chartered Institute of Marketing
  • Awarded Fellow of the Institute of Data & Marketing
  • Awarded Chartered Marketer from the CIM

Employment History

YUnique Marketing Ltd Mar 2016 – Present

Position Held: Founder, MD & Consulting CMO

Intermedia Cloud Communications Sep 2014 – Feb 2016

International Marketing Director

IBM, Smarter Workforce / Kenexa May 2013 – Sep 2014

Marketing Leader, Europe

Kaspersky Nov 2010 – Dec 2012

Positions Held:

Senior Director Channel Marketing, Western Europe

Director Business Programs, Western Europe & North America

Head of Field Marketing, Europe

IBM Jun 2000 – Nov 2010

Business Partner Marketing Manager, UK & Ireland

General Business SMB & Channel Marketing Manager, UK & Ireland

General Business (SMB) Marketing Manager, NorthEast Europe

Launches & Events Marketing Manager, Worldwide

Marketing Program Manager, EMEA

Large Enterprise Go-to-Market Manager, EMEA

Industry Marketing Manager, UK

Datapoint Jan 1998 – May 2000

Corporate Marketing Manager, UK

Notable Solutions Company Sep 1995 – Dec 1997

Sales and Marketing Manager