What is Marketing

Marketing is often confused with “advertising”, this programme helps the delegate understand what marketing is and its importance in the successful development of an organisation. It will enable the delegate to examine the role of marketing in their own organisations and how this can be better utilised to further develop the organisation



What is marketing?

The marketing mix

Who should be involved in marketing?

Some key Marketing models

Measuring the effectiveness of marketing



The delegate will leave the programme not only with a clear understanding of what marketing is and its value to the organisation; but also with a toolbox of techniques and processes they can choose from in the development of their marketing plan.