Marketing is often confused with “advertising”, this programme helps the delegate understand what marketing is and its importance in the successful development of an organisation. It will enable the delegate to examine the role of marketing in their own organisations and how this can be better utilised to further develop the organisation
What is marketing?
The marketing mix
Who should be involved in marketing?
Some key Marketing models
Measuring the effectiveness of marketing
The delegate will leave the programme not only with a clear understanding of what marketing is and its value to the organisation; but also with a toolbox of techniques and processes they can choose from in the development of their marketing plan.