About Me

An experienced creative with first-hand experience in a broad background of advertising and design disciplines with an ability to maximise on diverse opportunities.

Initial career experience in Advertising Agencies as a Creative – now working directly with Clients providing creative “hands-on” branding, marketing and advertising solutions across all platforms.

An acknowledged ability to work closely with Clients to both understand their requirements and implement the solutions to their requirements within defined budget constraints.

Employment History & Experience

Initial career experience in major London Ad Agencies as a designer/creative, followed by a series of global agency appointments provided the perfect opportunity to establish a Creative Agency servicing both major agencies and global clients direct.

Now providing a full creative/design service as a consultant with a comprehensive support infra-structure.

Education & Training

Educated in New Zealand, before returning to the UK to study Graphics and attaining a NDD.

Entered the world of Advertising and progressed to Creative Director by way of major UK Agencies.

Gained considerable international experience with global Agencies in New Zealand, Australia and the USA.

Previous Experience (Corporate Career)

Having spent many years with Advertising and Design Agencies, established a London based Creative Agency and was responsible for the pan-European launch of a leading US sports shoe brand. Subsequently worked on major projects with global Sports and Ath-Leisure brands.

Considerable experience in brand imagery generation, brand repositioning and revitalisation.

Actively involved in assisting overseas companies entering new markets as well as UK based start-up companies.

International Experience

  • Creative Director – Advertising Agencies – Auckland, New Zealand
  • Creative Director – Advertising Agencies – Sydney, Australia
  • Advertising and Marketing Consultant – NZ Manufacturer – based in Tampa, USA
  • Creative Consultant to a specific genre of product of a leading German Sports Shoes manufacturer.
  • Responsible for the launch of an Italian Jeanswear product
  • Product rationalisation for leading deep discount retailers (UK, NZ & Hong Kong)